![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
---|
![]() |
---|
Nickelodeon Theaters were the first film theaters. Before Nickelodeons, films were showed in places as a “peep show” arrangements or in Vaudeville theaters as a means to chase customers out at the end of the show. Some showings in the early days were shown within empty stores, or stores that had closed for the day.
Nickelodeons drastically altered film exhibition practices and the leisure-time habits of a large segment of the American public. Although they were characterized by continuous performances of a selection of short films, added attractions such as illustrated songs were sometimes an important feature. Regarded as disreputable and dangerous by some civic groups and municipal agencies, crude, ill-ventilated nickelodeons with hard wooden seats were outmoded as longer films became common and larger, more comfortably furnished motion-picture theaters were built, a trend that culminated in the lavish "movie palaces" of the 1920s.
Film historian Charles Musser wrote: "It is not too much to say that modern cinema began with the nickelodeons."
![]() |
The name "Nickelodeon" was first used in 1888 by Colonel William Austin for his Austin's Nickelodeon, a dime museum located in Boston, Massachusetts.
The term was popularized by Harry Davis and John P. Harris. On June 19, 1905, they opened a small storefront theater with the name on Smithfield Street in Pittsburgh, Pennsylvania. Although it was not the first theater to show films, a 1919 news article claimed that it was the first theater in the world "devoted exclusively to exhibition of moving picture spectacles".
Davis and Harris found such great success with their operation that their concept of a five-cent theater showing movies continuously was soon imitated by hundreds of ambitious entrepreneurs, as was the name of the theater itself. Statistics at the time show that the number of nickelodeons in the United States doubled between 1907 and 1908 to around 8,000, and it was estimated that by 1910 as many as 26 million Americans visited these theaters weekly.
In 1905, William Fox started his first nickelodeon in Brooklyn. He owned numerous theaters in New York and New Jersey.
In 1906, Carl Laemmle opened his first nickelodeon, The White Front on Milwaukee Avenue (Chicago) and a second one, The Family Theatre soon after.
In 1907, Louis B. Mayer renovated the Gem Theater in Haverhill, Massachusetts, converting it into a nickelodeon, which he opened as the Orpheum Theater, announcing that it would be "the home of refined entertainment devoted to Miles Brothers moving pictures and illustrated songs". Other well-known nickelodeon owners were the Skouras Brothers of St. Louis.
![]() |
The desirability of longer films, which enabled nickelodeons to grow as they would, was the result of many factors. Economic competition between film production companies put pressure on them to create more elaborate, and often longer, films, to differentiate one film from another.
![]() |
![]() |
The nickelodeon explosion also increased the demand for new films, as thousands of theaters needed new product. The growth of longer films, which nickelodeons played a large part in stimulating, also led to the development of intertitles, which appeared in 1903 and helped make actions and scenes clearer as storylines became more complicated. A side-effect of this change was that it minimized the role of exhibitors, since they no longer had the editorial control of organizing single-shot films into programs, and now their narrative responsibility (some exhibitors would talk and help explain narratives as they unfolded) was also minimized by this "internal narration" in the film.>
![]() |
Copyright © 2025 by Manuscript Films